The inability to provide detailed and custom filter options for users, lacklustre variety in recipes and meal suggestions, as well as the inability to offer all of the tools required for fitness enthusiasts to log and record their progress in one place are a few of the key reasons for the failure in retention of users by similar services.

By creating a service with all of the required tracking generating tools, personal customization, a wealth of reputable recipes, and integration with popular fitness applications and grocery services, Program will be primed to garner new users and retain an active community unlike the current market competition.