A personalised, premium reveal

Our goal was to make every user feel part of something exclusive. Using URL parameters, we dynamically injected each user’s name into the page animations, creating a bespoke experience that felt both human and high-end.

This project also gave me the opportunity to influence the creative direction of Chip’s new app visuals - helping shape the animation style of the upcoming portfolio experience and the visual identity of our AI investing advisor. The result was a unified motion and visual system that seamlessly tied together product and campaign.

Bringing the product to life through motion

To elevate key app features, I combined After Effects, Lottie, and GSAP to build fluid, responsive animations that worked beautifully across web and email. Each element was designed to feel lightweight but impactful, drawing attention to the app’s new capabilities without slowing performance.

These animations became central to the campaign’s visual identity. They powered hero moments across CRM emails, social teasers, and even the shareholder pitch decks, ensuring a consistent, premium look and feel across every touchpoint of the crowdfund launch.

A record-breaking raise

The campaign exceeded all expectations. The personalised reveal and pre-registration pages drove nearly 30,000 pre-registrations, representing more than £4 million of early investor interest.

When the crowdfund launched, it became Chip’s highest-performing campaign to date, raising £11 million from users and investors. A testament to the power of thoughtful design, storytelling, and seamless execution across every channel.