Case Study
Project
Bootcamp
Disciplines
UI/UX, User Research, Web Design, Branding
Year
2024
Case Study
Overview
The goal was to design a responsive web app that simplifies meal planning for fitness enthusiasts. The app focuses on solving common frustrations with existing recipe platforms by offering a personalized meal plan generator tailored to users’ dietary and nutritional needs.
The MVP delivers a seamless experience - from discovering varied, satisfying recipes to automatically generating a grocery list that makes healthy eating easy to act on.
Hypothesis
Current recipe and fitness platforms struggle to retain users due to limited customization, lack of variety, and fragmented tools for tracking progress. By combining personalized meal generation, comprehensive tracking features, reputable recipe variety, and seamless integration with fitness and grocery services, Program can deliver a unified experience that attracts and retains an engaged community, setting it apart from existing competitors.
